: Modern influencers use platforms like Instagram and TikTok to share behind-the-scenes glimpses of their lives, beauty tips, and performance clips. Notable Personalities

While kathoey are deeply integrated into Thai daily life and mainstream media—appearing in banks, stores, and as popular entertainers—their portrayal has historically been polarized. They are often framed as either icons or as comic relief . However, recent shifts in media, particularly the global "Boys' Love" (BL) and "Girls' Love" (GL) drama booms, have created more space for nuanced and diverse LGBTQ+ narratives that move beyond these older tropes.

: Contests like Miss Tiffany’s Universe and the international Miss International Queen are major media events in Thailand, often televised and covered alongside traditional female pageants.

: Often cited as one of the most famous transgender women in the world, she is a high-profile actress and model who won Miss International Queen in 2004.

: Kathoey characters have appeared in Thai cinema since the 1950s. Notable landmark films include:

: A Japanese fashion model and media personality who is open about being born male and has become a regular on gender-related discussion programs. Representation and Perception

: A pop singer who gained international fame on Thailand’s Got Talent for her ability to sing in both male and female vocal ranges.

: A comedy based on the true story of a volleyball team composed mostly of gay and kathoey athletes.