: The video uses a vintage, dreamlike atmosphere to reflect Kershaw's observation that "this life is as fragile as a dream".
Beyond its standalone success, the song became synonymous with emotional turning points in . It famously played during the Season 7 finale when Emily Prentiss departed the BAU and during Jennifer "JJ" Jareau's wedding. This television exposure helped propel the track to millions of streams and solidified Kershaw's reputation for "dark and haunting" folk-based pop. Lily Kershaw - As It Seems [Official Music Video]
The official music video for by Lily Kershaw is a cinematic exploration of life’s fragility and the passage of time. Released in September 2013 as the lead single from her debut album, Midnight In The Garden , the video gained significant attention after the song was featured in high-profile TV moments, most notably the Season 7 finale of Criminal Minds . Creative Vision and Direction : The video uses a vintage, dreamlike atmosphere