: The core denim brand focused on heritage and innovation.
: Introduced the Two Horse leather patch to symbolize the strength of the denim.
Levi Strauss & Co. is a global leader in denim and one of the world's largest apparel companies, famous for inventing the blue jean in 1873. What began as durable workwear for miners and cowboys during the California Gold Rush has evolved into a symbol of authentic self-expression worn by everyone from rock stars to presidents.
Levi Strauss & Co. 〈ESSENTIAL · REVIEW〉
: The core denim brand focused on heritage and innovation.
: Introduced the Two Horse leather patch to symbolize the strength of the denim.
Levi Strauss & Co. is a global leader in denim and one of the world's largest apparel companies, famous for inventing the blue jean in 1873. What began as durable workwear for miners and cowboys during the California Gold Rush has evolved into a symbol of authentic self-expression worn by everyone from rock stars to presidents.
