Frustrated, the CEO, Sarah, walked into the lab and wrote four letters on the whiteboard:
The toaster became a massive hit. It wasn't the most "powerful" electronic on the shelf, but it was the most loved. kiss electronics
Leo eventually realized that in electronics, He kept a small "KISS" sticky note on his monitor from then on, a reminder that the best technology is the kind that gets out of the way. Frustrated, the CEO, Sarah, walked into the lab