The franchise features several competitive and collaborative idol units, each associated with specific brands. Preferred Brands Mirai Momoyama , Emo Moegi, Rinka Aoba Sweet Honey, Girl's Yell, Secret Alice Meltic StAr Anna Akagi , Sara Midorikawa, Mel Shido Dolly Waltz, Romance Beat, Universe Queen Ring Marry Maria Kanamori, Suzu Kurokawa Cutie Happiness, Dance & Street Alive Alice Kagayaki, Eve Kagayaki Fun Fun Trunk
The virtual amusement park Pri☆Chan Land opens. The Kagayaki Corporation hosts the "Princess Cup" to crown an "Illuminage Queen". Main Idol Groups and Characters
A mysterious virtual idol named Daia introduces the "Jewel Auditions." Idols compete to receive a legendary "Jewel Coord" and become a Diamond Idol.
Middle schoolers Mirai Momoyama and Emo Moegi debut as "Pri☆Chan" idols after a rivalry with their classmate Anna Akagi . They form the group Miracle☆Kiratts with their manager-turned-idol friend, Rinka Aoba .
The series spans three seasons, following the journey of its main protagonists from middle school into high school.