: These promotions often surfaced during economic downturns or when dealerships needed to clear massive amounts of aging inventory quickly. By bundling two cars into "one payment," dealers could move high-margin SUVs while offloading less popular compact cars. Why You Won't See It Today
The idea of a "Buy One, Get One Free" (BOGO) deal for a brand-new car sounds like an urban legend, but in the history of , it was a very real—if short-lived—marketing phenomenon. While most modern shoppers are used to more conventional incentives like 0% APR financing or cash rebates, the Kia BOGO deal remains a fascinating case study in aggressive automotive sales tactics. The Legend of the Kia BOGO Deal kia buy one get one free
: These weren't typically "buy a Telluride, get a Telluride free" deals. Instead, they usually required the purchase of a larger, more expensive vehicle at full MSRP—such as a Kia Sedona or Kia Sorento —to receive a smaller, entry-level model like a Kia Rio or an older model-year vehicle for "free". : These promotions often surfaced during economic downturns
The most famous instances of these deals occurred around 2008 and 2009, largely driven by individual dealerships like Summit Place Kia in Michigan and Orlando Kia in Florida. While most modern shoppers are used to more
In the current 2026 market, Kia has shifted away from such gimmicks, focusing instead on its record-breaking sales and luxury-leaning models like the Kia Telluride . Summit Place Kia Commercial - Buy One Get One Free