Influencer: The Power To Change Anything Online

Engage opinion leaders and respected peers to model and encourage the new behavior.

: Sometimes people want to change but lack the skills or environmental support. Fixing "Ability" (Sources 2, 4, and 6) is often more effective than trying to increase "Motivation".

Help people find personal satisfaction in the new behavior through direct experience or storytelling. Influencer: The Power to Change Anything

Before applying the six sources, an influencer must focus their efforts on high-leverage areas:

Provide the social support, coaching, and resources needed from others to succeed. Structural Engage opinion leaders and respected peers to model

: Identify the 2 or 3 high-leverage actions that, if changed, will lead to the desired result.

Adjust physical surroundings, tools, and data to make the right behavior easier and the wrong one harder. Key Takeaways for Change Agents Help people find personal satisfaction in the new

matrix that combines (Is it worth it?) and Ability (Can I do it?) across three levels: Personal , Social , and Structural . Motivation (The "Why") Ability (The "How") Personal