E-commerce has removed the "friction" of buying. In a physical store, you have to walk to the register, wait in line, and pull out a card. Online, saved shipping info and turn a 60-second consideration into a 2-second reflex. Social media "Shop Now" buttons act as digital endcaps, catching you when your guard is down during a scroll. 5. How to Break the Cycle
Pumpkin spice lattes or holiday-themed snacks that "disappear" after a month. 3. The "Add-On" Architecture impulse buying products
Ever wonder why grocery stores put candy and magazines by the register? This is called . After spending 30 minutes weighing the pros and cons of different brands of olive oil and cereal, your brain is tired. By the time you reach the checkout, you are more likely to say "yes" to a low-cost, high-gratification item because your self-control reserves are depleted. 4. The Digital "One-Click" Trap E-commerce has removed the "friction" of buying