It was later sold to Liberty Interactive (the parent company of QVC and Zulily) in 2016. Today, the original standalone site is no longer active, as it was integrated into other flash-sale ecosystems.
Business articles have highlighted ideeli’s success in leveraging Pinterest to drive traffic and sales, serving as a model for social commerce. Status of ideeli.com .ideeli.com
Papers such as " Predicting purchase intention for private sale sites " examine how "fashion innovativeness" and bargain-hunting motivations drive users to membership-only platforms. It was later sold to Liberty Interactive (the
Research published in the Journal of Retailing and Consumer Services uses data from private sale sites like ideeli to analyze how self-control mechanisms influence online purchase intentions. Status of ideeli
Studies often use ideeli.com as a case study for several key retail phenomena:
The company was acquired by Groupon in 2014 for $43 million and rebranded as Ideel .