After every paragraph, ask yourself, "So what?" If it doesn’t help the reader reach their goal, delete it. 4. Setting Up Your "Storefront"
If you wouldn't say "heretofore" in a coffee shop, don't use it in your guide.
People don’t buy information; they buy a result. Identify a "Before" state (pain, confusion, lack of skill) and an "After" state (relief, clarity, mastery).
How To Write & Sell Simple Information For Fun ... 🔥 Newest
After every paragraph, ask yourself, "So what?" If it doesn’t help the reader reach their goal, delete it. 4. Setting Up Your "Storefront"
If you wouldn't say "heretofore" in a coffee shop, don't use it in your guide. How to Write & Sell Simple Information for Fun ...
People don’t buy information; they buy a result. Identify a "Before" state (pain, confusion, lack of skill) and an "After" state (relief, clarity, mastery). After every paragraph, ask yourself, "So what
