A site that doesn't function correctly will lose users before they even read your content.
: Confirm the site uses HTTPS and has updated security headers to protect visitor data. 2. Content & Branding Assessment how to create a website
: Ensure the site passes the "3-second rule"; any longer often leads to immediate bounce. A site that doesn't function correctly will lose
: Attempt to "break" the site by submitting incomplete forms, testing all links for 404 errors, and verifying checkout flows. testing all links for 404 errors
Content should serve a specific purpose and align with the brand's core values. How to write a transformative website review | by Paul Boag
: Test all functionality (forms, buttons, navigation) on a smartphone first, as most traffic is mobile.