Maintain at least 95% (preferably 100%) to ensure Amazon can track every package.
If your seller metrics are superior (e.g., 99% feedback vs. a competitor's 90%), you can often win the Buy Box even with a slightly higher price. C. Account Health Metrics
Once eligible, Amazon ranks you against competitors based on these pillars: A. Fulfillment Method & Speed how do you get the buy box on amazon
Generally, you should stay within 5% of the lowest qualified price .
Aim for 97% or higher ; falling below 90% can lead to listing deactivation. Maintain at least 95% (preferably 100%) to ensure
Only the $39.99/month Professional plan is eligible; individual accounts cannot win the Buy Box.
Aim for under 2-day delivery . If you are a Fulfillment by Merchant (FBM) seller, matching Prime's 0-day or 1-day handling time is now the baseline for winning. B. Competitive "Landed" Pricing The "landed price" is your item price + shipping costs . Aim for 97% or higher ; falling below
You can check this in Seller Central under Inventory > Manage Inventory > Preferences by enabling the "Buy Box Eligible" column.