: Beyond films, the brand includes a 2018 book, Hocus Pocus and the All-New Sequel , and significant merchandise like Funko Pop figures [15].
: Disney has officially confirmed that a third installment is in development [8]. Bette Midler recently shared that she has seen a script and described it as "brilliant" and "incredibly clever" [18, 21]. Production & Cultural Impact Hocus Pocus
: Directed by Kenny Ortega, the film stars Bette Midler (Winifred), Sarah Jessica Parker (Sarah), and Kathy Najimy (Mary) as the Sanderson Sisters [29, 31]. The story follows a teenager who accidentally resurrects the trio of witches in modern-day Salem [22]. : Beyond films, the brand includes a 2018
: While set in Salem, Massachusetts, the majority of the original film was shot in Los Angeles , using the same soundstage as Mary Poppins [9]. Production & Cultural Impact : Directed by Kenny