Boards and investors become critical partners. Effective CEOs learn to use their boards for strategic leverage rather than just reporting. Organizational Structure and Scale

Gil argues that organizational structure is a pragmatic tool that must be redesigned as the company hits specific milestones.

Published by Stripe Press , the book is designed not as a narrative to be read cover-to-cover, but as an active reference guide for founders navigating the "hypergrowth" phase. The Role of the CEO in Hypergrowth

In a high-growth environment, the CEO's role shifts dramatically every 6–12 months. Gil emphasizes that the CEO must move from being a "doer" to a manager of managers, focusing on:

The by Elad Gil is widely considered the "playbook" for scaling startups from early-stage success to global brands. While many business books focus on the "zero to one" phase of finding product-market fit, Gil’s work addresses the chaotic and often undocumented stage where a company grows from 10 to 10,000 employees.