Best for "Solution Aware" audiences who are tired of standard pitches. How it works: Tease "insider knowledge" or a hidden system.

Distract the reader from the fact that you're selling something. 6. The Story Lead (Most Indirect)

Ideal for cold audiences who have high sales resistance.

Start with a bold, shocking statement or prediction.

Great Leads By Michael Masterson Pdf Direct

Best for "Solution Aware" audiences who are tired of standard pitches. How it works: Tease "insider knowledge" or a hidden system.

Distract the reader from the fact that you're selling something. 6. The Story Lead (Most Indirect) Great Leads by Michael Masterson Pdf

Ideal for cold audiences who have high sales resistance. Best for "Solution Aware" audiences who are tired

Start with a bold, shocking statement or prediction. shocking statement or prediction.