: Using machine learning to estimate future behavior, such as purchase probability or churn risk. 4. Cross-Platform Tracking
: This reduces the time spent navigating sub-menus to find frequent data points. 3. Advanced Analysis Techniques Beyond standard reports, these features include:
: You can pin specific cards—such as real-time user counts or conversion paths—directly to your main dashboard. g463_001.mp4
: Focuses on the "User ID" rather than just cookies, providing a more accurate count of unique individuals across devices.
: Visualizing the specific steps users take on your site or app. : Using machine learning to estimate future behavior,
: Connecting internal data with GA4 metrics for a unified view.
: Automatically tracks events like scrolls, outbound clicks, and site search without requiring manual code changes. : Visualizing the specific steps users take on
GA4 has introduced , allowing users to customize their overview screens.