Frontlines File

: Start with a "hook" that creates an immediate question in the reader's mind.

: Ask things that require more than a "yes" or "no" answer to keep the conversation moving. FRONTLINES

🚩 : For frontline workers, every message should be easy to understand and act on without extra steps. : Start with a "hook" that creates an

: Use formatting (like this list) to make your text easy to digest at a glance. and impactful. The "Low-Key" Lead

Uses tools like goHappy to be clear, concise, and impactful. The "Low-Key" Lead