: The film utilizes a "blue-black" darkness in its cinematography to stage jump scares. A notable shot features rows of computer monitors in a dark room, all illuminating the same haunting face and eye of the spirit. Iconic Imagery
: The film portrays the profile photo as the central identifier in social networks, which Marina uses to manipulate and haunt the protagonist. Friend Request image
: Various posters for the film emphasize the "Evil is Trending" tagline, often featuring the protagonist Laura (Alycia Debnam-Carey) in a state of distress or being watched through a screen. : The film utilizes a "blue-black" darkness in