: There is a significant move toward long-form video content (over five minutes), where creators have more space to develop nuanced, honest narratives.

: Known for her comedy special BBW (Big Beautiful Weirdo) and her body-positive podcasts.

: Gen X and Boomer creators, often referred to as "silver influencers," are gaining massive followings on platforms like YouTube and TikTok by sharing unscripted daily lives, dating advice, and fitness routines.

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