Buys Bitcoin — Elon Musk

The Musk Effect: Corporate Strategy and the Digital Gold Narrative

The "Musk Effect" first peaked in February 2021 when Tesla announced its massive Bitcoin purchase, instantly driving the price up by 17% to record highs. This move signaled a shift in corporate finance, positioning Bitcoin not as a speculative toy, but as a strategic hedge against fiat currency "hopelessness". elon musk buys bitcoin

By April 2026, Musk’s companies have transitioned from aggressive buyers to steadfast holders. Tesla’s Q1 2026 earnings report revealed that it has maintained its position of approximately for several consecutive quarters. The Musk Effect: Corporate Strategy and the Digital