El Gerente -

💡 : The story is often cited as the "Messi of marketing" for its bravery and ultimate payoff during a national sporting crisis.

: Won a Golden Lion Award at the Cannes Lions 2023 Festival for its innovative storytelling in branded entertainment. Where to Watch : Streaming on Paramount+ and Apple TV+ . El gerente

: Álvaro launches a promotion guaranteeing that anyone who buys a 50-inch Noblex TV will get their money back if the Argentine National Team fails to qualify for the World Cup. 💡 : The story is often cited as

Paramount+'s "El Gerente" is awarded The Lion ... - Senal News : Álvaro launches a promotion guaranteeing that anyone

: Argentina’s qualification was far from certain at the time, putting the company’s finances at massive risk as the team struggled in the standings.

The story of (The Manager) is a celebrated Argentine comedy based on the true events of a daring 2017 marketing campaign by the electronics company Noblex . It follows Álvaro, a disillusioned marketing manager living a stagnant life, who is pressured to innovate a mediocre sales strategy for the upcoming 2018 World Cup qualifiers. The "Super Promo Eliminatorias"