In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features:
Below is an informative blog post covering Dunkin's audio-centric marketing and sensory branding. Dunkins (Audio)
By moving into audio, Dunkin’ is adapting to the "on-the-go" lifestyle of its customers. Whether it’s a podcast ad, a custom alarm, or a viral TikTok sound, the goal remains the same: ensuring that even before you take your first sip, you know exactly what "Dunkin’ energy" sounds like. In a unique partnership with the sleep-tech company
Dunkin’ has also used audio to connect with younger demographics through physical events. One of the most successful examples was the , the first of its kind for the brand. By providing wireless headphones, Dunkin’ allowed fans to boogie to curated playlists while sampling new iced beverages, turning a traditional store visit into a high-energy, immersive dance club. 3. Sensory Branding in Social Media Whether it’s a podcast ad, a custom alarm,