That Doggie: Doris Day-how Much Is

: Released during the post-WWII era, the song represented the wholesome, domestic ideals of the early 1950s [1, 17]. It was designed to be catchy and sentimental, appealing to a broad family audience during a time of emerging consumerism [11, 17].

Though often misattributed to her, the song's style perfectly matched the "girl next door" image Doris Day projected in films like The Man Who Knew Too Much , where she sang her signature song, "Que Sera, Sera" [7, 15]. Day was also a lifelong animal welfare activist , which further cemented the public's mental link between her and the famous doggie song [7]. Doris Day-How much is that doggie

: The lyrics tell a story of a woman who wants to buy a dog for her sweetheart so he won't be lonely while she is away on a trip to California [2]. It characterizes the "simple sentimentality" common in pop music of that era [17]. : Released during the post-WWII era, the song