Donвђ™t Make Me Think, Revisited: A Common Sense ... -

"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it."

The next morning, Steve started "Revisiting" his design with a common-sense lens: Don’t Make Me Think, Revisited: A Common Sense ...

He chopped his "Welcome to the Future of Freshness" intro down to a simple search bar. "Read this," she said