The track peaked at No. 2 on Billboard's Hot Latin Songs chart and remained a staple on the charts for nearly a year.
For Don Omar, the partnership was about more than just one song—it was a strategic move into what he called "the business of the future". Don Omar Zumba
With roughly 12 million participants in Zumba classes weekly at the time of the deal, Don Omar saw the platform as a way to ensure millions of "hits" for his music through live classroom engagement. The track peaked at No
Released in October 2012, the song was specifically written as a tribute to the movement. With roughly 12 million participants in Zumba classes
The song served as the main track for the video game Zumba Fitness Core on Kinect and Wii. A New Marketing Frontier
The "Zumba effect" helped Don Omar and other Latin artists like Daddy Yankee ("Limbo") and Pitbull reach diverse global audiences who might not have otherwise listened to reggaeton. The high-tempo beats were found to be perfect for the dance-based aerobic workouts that define Zumba Fitness .
