Founded in 1929 by Wilfred Handley in a garden shed in Newcastle, Domestos has grown into a global leader acquired by Unilever in 1961. In the Romanian market, it is a staple in the home care segment, with products such as thick bleach and toilet rim blocks widely available at retailers like Carrefour Romania.
: While known as Domestos in Romania and the UK, the brand is marketed as Vim in Argentina and Vietnam, Glorix in the Netherlands, and Domex in India. Domestosromanian
: The brand highlighted that children in over a quarter of Romanian schools were still using outdated backyard toilets. Founded in 1929 by Wilfred Handley in a