Disney Buys Star - Wars

Disney immediately laid out an aggressive plan to revitalize the dormant franchise.

: Iger approached the deal carefully, understanding that he wasn't just buying a company but Lucas's life work. disney buys star wars

The path to the acquisition began in May 2011, during a casual breakfast between then-Disney CEO Bob Iger and George Lucas. Disney immediately laid out an aggressive plan to

: Lucas, facing retirement and having no direct heirs to run the company, chose Disney as the "only person" he would trust with the franchise’s protection. Terms of the Transition disney buys star wars