It translates to "running" or "managing" a business or team (e.g., dirigir un negocio ).
While "dirigir" can mean to steer (a car, plane, or boat), the word "conducir" is the more frequent choice for "to drive" in Spain and many parts of Latin America. 2. Leadership and Management Dirigir
In daily life, "dirigir" is most commonly associated with operating a vehicle, though the nuance varies by region: It translates to "running" or "managing" a business