: Research from Social Responsibility Journal indicates that customers view CSR as a primary factor when choosing a bank, and effective activities directly strengthen corporate image.
: Discursive features serve as signals to investors, rhetorically influencing their perceptions of a bank's value. The study found that readability indicators are particularly influential on capital market performance. CSR Image Discursive Construction of Banks and ...
The book establishes an inter-disciplinary discourse evaluation framework that analyzes Chinese and American banks' CSR reports across four primary dimensions: : Research from Social Responsibility Journal indicates that
: Some critical studies, such as those found on Qualitative Sociology Review , argue that banks may discursively frame CSR partnerships as a "commodity" to advance their own interests rather than fulfilling substantive social responsibility. CSR Image Discursive Construction of Banks and ...
The research you are referring to is likely the book , authored by Muchun Wan and published by Springer in 2022.
Other researchers have explored similar themes within the banking sector: