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Originally, the track wasn't intended to be a lead single for Eminem's album Relapse . It was widely rumored to have been recorded as a reference track for Dr. Dre’s long-delayed (and eventually scrapped) album, Detox . However, an unfinished version—then known as "Number One"—leaked online in late 2008.

It rocketed to #1 on the Billboard Hot 100 .

Notably, none of the three rappers—Eminem, Dr. Dre, or 50 Cent—actually appear in the video, which contributed to it being shelved for so many years. Creative Meaning Crack A Bottle

The story behind the 2009 hit is one of a "happy accident" that revitalized the careers of Eminem, Dr. Dre, and 50 Cent during a period of high anticipation for their respective returns. The Leak That Changed Plans

The collaboration won a Grammy Award for Best Rap Performance by a Duo or Group. The "Mysterious" Music Video Originally, the track wasn't intended to be a

The song’s release was a cultural moment, marking the first time the "platinum trio" had collaborated since 2004. It achieved massive commercial success:

Despite the song's massive success, a music video was not released for over a decade. The original video, directed by Syndrome, was eventually "unlocked from the Shady vault" and officially released in 2022. Dre, or 50 Cent—actually appear in the video,

Faced with the leak, the label decided to pivot, officially releasing the finished version featuring all three artists in early 2009 to capitalize on the massive hype. A Record-Breaking Return