Consumer Behaviour In Tourism, Second Edition -

Detailed models and determinants of how consumers choose tourism products.

The relationship between research, the marketing mix, and behavior.

Exploration of "green" consumers, postmodernism, and research agendas for the future. Consumer Behaviour in Tourism, Second Edition

Further explores national and cultural differences in consumer behavior and the psychological process of destination image and choice.

Features case studies from diverse regions, including the Chinese and Islamic tourism markets, and adventure tourism in the USA and New Zealand . Detailed models and determinants of how consumers choose

Classifications and segmentations of different types of tourists.

You can find the physical or digital book through retailers like Amazon or Elsevier. Note that while this second edition is a classic, newer editions (up to a 4th edition) are also available with updated pandemic-related data. Consumer Behaviour in Tourism Second edition You can find the physical or digital book

Definitions, history of tourist behavior, and general consumer behavior concepts.