Chipotle Buy - 1 Get 1

Chipotle uses specific entry barriers (like wearing a jersey or having a tattoo) to create "flash" moments of high demand.

: Aimed at college students returning to their hometowns for Thanksgiving Eve, this offer targeted "the biggest reunion night of the year". chipotle buy 1 get 1

Chipotle 's Buy-One-Get-One (BOGO) promotions have evolved from simple discounts into high-stakes cultural events. By gamifying the experience and targeting niche subcultures—like hockey fans and tattoo enthusiasts—the brand has turned promotional "freebies" into record-breaking sales days. Chipotle uses specific entry barriers (like wearing a

: Fans who wore a hockey jersey in-store after 3 p.m. received a BOGO entrée to celebrate the start of the Stanley Cup Playoffs. : An annual gamified promotion where fans answer trivia (e

: An annual gamified promotion where fans answer trivia (e.g., Chipotle uses 48 avocados per batch of guacamole) to earn one of hundreds of thousands of BOGO codes. The Economics of "Free" Burritos