Platforms like Taboola or Outbrain can offer lower Cost-Per-Click (CPC) than search ads.
Are you looking to for a specific product, or are you trying to increase the value of an existing site for advertisers?**
Some use it to test if their server can handle high loads. The Cons:
Targeting specific, multi-word phrases (e.g., "affordable financial literacy workshops for teens") instead of broad terms ("finance"). These are easier to rank for and attract highly motivated visitors.