Car — Buyer 2016

He used the "system"—getting the best price upfront and being ready to walk away if the dealer started playing games with "the boss" in the back office. A New Way to Buy

Frustrated by the pressure of the traditional showroom, Marcus decided to explore a rising trend of the year: the "Amazon-ification" of car buying. He pulled up his laptop and looked into emerging digital platforms. The idea of buying a car in minutes, without the "painful" negotiation process, was incredibly tempting. Real Life Example of Saving a Bundle on a New Car Purchase car buyer 2016

Strictly defined, avoiding the trap of "falling in love too quickly" with a car he couldn't afford. He used the "system"—getting the best price upfront