It primarily targets adult viewers who enjoy nostalgic Brazilian drama and high-quality international productions, such as Turkish and Mexican soap operas.
The recent rebranding shifted the channel's focus almost exclusively to telenovelas , moving other popular legacy content to different channels.
"Canal Viva Online" refers to the digital presence of the Brazilian pay-TV channel , which recently underwent a significant rebranding to Globoplay Novelas as of May 2025. This review covers the evolution of the service, its current focus on digital integration, and its programming shifts. Service Overview Canal Viva Online
The service is now a 24-hour linear channel fully integrated into the Globoplay platform .
The channel features a catalogue of approximately 200 titles. This includes absolute classics like Vale Tudo and Tieta , alongside modern international hits. It primarily targets adult viewers who enjoy nostalgic
Originally launched in 2010, built a reputation as a "nostalgia hub," re-airing classic TV Globo soap operas ( telenovelas ), miniseries, and variety shows. In 2025, to celebrate its 15th anniversary, the channel was rebranded to Globoplay Novelas .
The rebranding has sparked mixed reactions, particularly regarding the loss of variety programming on the main linear feed. This review covers the evolution of the service,
“Com a reformulação, o canal deixaria de exibir séries humorísticas e reprises de programas variados... [transferidos] para o Multishow.” Wikipedia Pros and Cons Watch TV Shows Online | Viva Live TV