Buying single stocks requires a shift from passive saving to active business analysis. Unlike index funds that track the whole market, buying an individual stock means you are becoming a part-owner of a specific company. 1. Fundamental Analysis: The "What" and "Why"

: Identify why customers choose them over competitors (e.g., brand power, patents, or a unique distribution network). 3. Execution: How to Place the Trade

: Measures how effectively management uses shareholder money to generate profit; 10%–20% is typically considered a good range. 2. Qualitative Check: The Business Model