Built from public records like property tax filings and voter registrations. Best for broad targeting based on geography, income, or age.
Targets individuals during major life events, such as New Movers or New Homeowners , who typically spend 5–10x more in their first six months of residence. buying lists for direct mail
Your own internal data of existing customers and past leads. These typically yield the highest response rates (5–15%) because the audience is already familiar with your brand. Built from public records like property tax filings
Sends mail to every household on a specific carrier route without needing individual names. Ideal for local businesses like restaurants or dentists seeking the lowest postage rates (~$0.247 per piece). Top Providers for 2026 An Interview with Paul Bobnak on Modern Direct Mail - Lob buying lists for direct mail