Buying Funnel — Marketing

What is a Marketing Funnel? How They Work, Stages & Examples

The buying funnel (or marketing/sales funnel) is a foundational model mapping the customer journey from the first encounter with a brand to the final purchase and beyond. It acts as a framework to move potential customers through specific stages, aiming to turn strangers into loyal, repeat clients. Core Stages of the Buying Funnel buying funnel marketing

Modern marketing strategies typically break the funnel into three main sections (TOFU, MOFU, BOFU), which can be broken down into four or more distinct stages: What is a Marketing Funnel