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Gross margins increased to 47.5% due to reduced discounting and lower freight costs. SWOT Analysis Strengths Weaknesses

Over-reliance on the North American market where sales are currently contracting. buy under armor

Under Armour is shifting away from heavy discounting to rebuild "brand heat". This includes launching initiatives like Lab96 Studios to create athlete-driven entertainment content rather than traditional ads. Gross margins increased to 47

Declined 10% to $757 million, highlighting ongoing struggles in its home market. buy under armor