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The temptation to bypass the long-term, expensive process of organic marketing (TikTok, playlist pitching).

The feeling that all competitors are using these services to get ahead. 3. How Purchasing Followers Works How to Get Spotify Followers: A Proven Guide for Artists

The shift to a streaming-first music industry where follower count and listener numbers are vital for credibility and playlist consideration.

The belief that artificial metrics will convince Spotify's editorial curators or playlist owners to pick up songs.

A high follower count makes an artist appear popular, increasing the likelihood that casual listeners become real fans.

Increasing popularity of buying Spotify followers, plays, and playlist placements from third-party services.