Low-paid workers in various regions are paid to like thousands of pages they have no interest in.
Link your Facebook page in your email signature, on your website, and across your other social media channels.
Facebook’s algorithm prioritizes content that gets engagement. If you have 10,000 "bought" followers but only 2 real people liking your posts, Facebook assumes your content is boring and stops showing it to anyone—including your actual fans.
A page with 500 engaged, loyal fans is infinitely more valuable than a page with 50,000 ghosts.