: Giving away small, fuel-efficient cars helped manufacturers offset the environmental impact of their high-emission SUVs in official sales figures.
: Even if the second car was free, it created a new customer relationship for service plans, extended warranties, and future trade-ins. Consumer Reality Check buy one car get one free 2017
True "buy one get one free" deals on vehicles are rarely a simple giveaway of two equal assets. Historically, these promotions followed a specific pattern: : Giving away small
By late 2017, dealer incentives reached record highs, averaging over $4,300 per vehicle. The BOGO strategy served several industry purposes: dealer incentives reached record highs
: The second vehicle was typically a base-model sub-compact with minimal features, like a Mitsubishi Mirage or a Kia Rio .