Buy New Rolex Here

Remains the hardest to get at retail; market premiums hit 75%+.

Buying a new Rolex in April 2026 requires navigating a shifting market where secondary prices are softening for most steel models while retail prices have risen due to recent global tariff and material cost adjustments. buy new rolex

Most popular; high retail availability for two-tone and smaller sizes. Submariner Steel models like the retail around $7,400. GMT-Master II Go to product viewer dialog for this item. Remains the hardest to get at retail; market

Rolex implemented a significant global price increase on January 1, 2026, with U.S. retail prices rising by an average of , and some precious metal models seeing hikes of up to 14% . This was largely driven by a 15% U.S. tariff on Swiss imports and record-high gold prices, which surpassed $5,000/oz in early 2026. Collection Average Price 2026 Retail/Market Notes Oyster Perpetual Go to product viewer dialog for this item. Submariner Steel models like the retail around $7,400

Entry-level; new special "Jubilee motif" dials start at $6,750.