Videos using licensed music get a subtle "Licensed Audio" badge in the description. Clicking it shows the track info and a link to stream the song, turning every video into a promotional tool for the musician.
It removes the fear of the "Yellow Dollar Sign" or copyright strikes, allowing them to use the music they actually love. buy music rights for youtube video
It monetizes the millions of "unauthorized" uses of their music that currently result in videos being muted or taken down. Videos using licensed music get a subtle "Licensed