: Using platforms like Apple Search Ads , Google Ads , or Facebook Ads. These are generally considered "real" users with higher long-term value, though costs are often higher.
Buying app installs is a common practice used by developers to boost their app's visibility, keyword ranking, and social proof. On average, the global cost to acquire a single app install is approximately . Methods for Purchasing Installs buy app installs
: Some providers like ASO World offer "Installs + Ratings + Reviews" starting at around $0.33 for Android. Trusted Marketplace Providers : Using platforms like Apple Search Ads ,
: Services that pay users (often with digital credits or rewards) to download and open your app. While cheaper, these users often have lower retention rates unless the app is high quality. Pricing and Packages On average, the global cost to acquire a
There are two primary ways to buy installs, each serving different strategic goals:
(as of April 2026): North America : $5.28 EMEA : $1.03 APAC : $0.93 Global Average : $1.75 Common Service Rates : Android Installs : Starting from $0.08 to $0.15 per install. iOS Installs : Starting from $0.22 to $0.30 per install.
Table_title: Cost per install (CPI) Table_content: header: | Type | Rate | row: | Type: Average Cost Per Install (CPI) | Rate: $1. Business of Apps Buy Android app installs