Black Friday (2021) ⚡ Direct

While 2020 was the year of digital dominance, 2021 saw a resurgence of in-store activity and more conservative spending behaviors.

In a shift from "midnight sprees," US sales peaked between 8:00 AM and 12:00 PM as consumers opted to sleep in. 3. Top Performing Product Categories Black Friday (2021)

In some regions, the average spend per transaction rose only marginally (e.g., from R535 to R545 in South Africa), indicating consumers were buying more items but remaining conservative on price. While 2020 was the year of digital dominance,

Footfall rose significantly compared to 2020 lockdowns but remained roughly 24% to 28% below 2019 pre-pandemic levels. Top Performing Product Categories In some regions, the

The "shopping holiday" evolved into a month-long event, with consumers adapting to new economic realities.

Smartphones accounted for 44% of online sales , an 11% increase YoY.

Despite overall revenue dips, specific sectors saw massive growth compared to early November baselines.