Compare the with the old E3 format. Explain the new iicon event and what to expect from it.
: EA was the first major player to leave in 2016 to host its own fan-focused event, EA Play [28].
Historically, the event was anchored by the "Big Three"——whose press conferences became legendary for their high-stakes competition [15, 20, 22].
For decades, the was the "Super Bowl of gaming" [26]. It was the one week every year when the entire industry descended upon Los Angeles to define the future of interactive entertainment. 🎮 A Legacy of "Big Three" Showdowns