Big — Data: How The Information Revolution Is Tra...
In the past, data had to be meticulously cleaned because any error in a small sample was catastrophic. With massive datasets, a sense of general direction is often more valuable than knowing a phenomenon down to the "inch or atom".
Despite the benefits, Mayer-Schönberger and Cukier warn of a "dark side": Big Data: How the Information Revolution Is Tra...
Big data often tells us that two things are related without explaining the underlying cause. For example, data once revealed that orange cars were half as likely to have defects; while the reason was unclear, the correlation alone was valuable for predicting vehicle reliability. Transformation Across Key Sectors In the past, data had to be meticulously