: Only 13% of consumers cite "famous founders" as a key reason for their purchase, signaling a decline in traditional influencer power.
: Post-pandemic, 72% of women over 40 prefer products that help them look "healthy" rather than just "young". Core Consumer Motivations beuty milfs
: 67% of women globally report that their self-confidence improves as they age. Key Purchase Factors & Challenges : Only 13% of consumers cite "famous founders"
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: 52% of women state that confidence is their primary motivation for looking their best.