Best In Ex Award 2022mp4 Link

A physical replica of the city of Zaun for fans to explore.

The highest honor of the night, the , went to Riot Games and their agency partner Redrock Entertainment for the " RiotX Arcane " campaign. This massive three-week activation launched the Arcane animated series by blending digital gaming with immersive real-world storytelling. Highlights included:

The (often referred to as the "event industry's Golden Globes") reached their 20th anniversary in 2022, highlighting the most innovative experiential marketing campaigns that helped brands reconnect with audiences after the pandemic. Best In EX Award 2022mp4

The 2022 awards featured 30 different categories, reflecting the industry's shift toward hybrid and tech-driven experiences.

used AR and interactive light trails for the " Harry Potter: A Forbidden Forest Experience ," which sold over 200,000 tickets. A physical replica of the city of Zaun for fans to explore

The campaign helped rocket the series to the #1 spot on Netflix. Key Category Winners

turned pizza boxes into playable Pac-Man games using AR, resulting in over 11,000 hours of gameplay. Highlights included: The (often referred to as the

Several brands stood out for their creative use of technology and community engagement: